Apple says it made over $100 million in commission from Fortnite
What just happened? The Epic Games vs. Apple trial keeps revealing manufacture secrets. Afterwards nosotros found out how much Fortnite'due south iOS version made for Ballsy during its thirty-month run on the store—$700 million—we now know how much Apple generated in committee: at least $100 one thousand thousand.
The 30% cut Apple tree takes from developers is the crux of the ongoing trial. During the instance's third calendar week, Michael Schmid, Apple's head of game business organization development for the App Store, disclosed how much Fortnite made the company. He refused to give an exact figure and declined to say if it was above $200 million, maxim it would be "inappropriate" to share that information.
The actual corporeality of revenue Apple generated is likely to exist much higher. A 2022 report by marketing business firm Sensor Tower stated that Fortnite brought in over $100 meg in purchases on the App Store in just xc days, and information technology surpassed $500 million in iOS revenue in record time. Users somewhen spent virtually $1.ii billion on the boxing royale championship'south App Store version, making virtually $354 one thousand thousand for Apple.
Schmid said that in the 11 months before existence kicked from the App Store, Apple had highlighted Fortnite and spent $1 1000000 marketing the game. Ballsy lawyer Lauren Moskowitz suggested the marketing-to-revenue ratio was a "proficient deal."
Sensor Belfry estimates that Apple made $22 billion from its App Store commissions in 2022. The entire company generated $275 billion in acquirement during the 2022 fiscal year, then $100 million - $300 1000000 represents a small pct of its income.
Reuters writes that the disclosure is relevant every bit Apple executives previously said they exercise not runway profits from the App Store and view information technology equally an iPhone feature. Schmid added that the App Store team only began tracking commissions from Fortnite after it had been featured by the store'due south editorial squad.
Source: https://www.techspot.com/news/89752-apple-made-over-100-million-commission-fortnite.html
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